Managing IP as Core Business: What Are the Challenges of Letting Go of the Production Paradigm?

Determining whether a patent is a "good" asset can be tricky. With a patent's value typically being realized almost ten years after its grant, how can we know the value of any newly-granted patent?

How can you be confident that your patent business model is effective? We use real-world business scenarios to show how to better license intellectual property. We also explore what factors affect the success of patent monetization, and when to expect a positive return.